| Course Title: | Marketing Planning |  |
| Course ID: | ECOM 110D [CANCELLED] |
| Class Type: | Internet |
| Class Code: | |
| Credits: | 1 |
| Instructor: | Mike Meyer
Phone: 455-0349
Fax: 455-0473
Internet email address: mmeyer@hawaii.edu |
| Course URL:
| http://www.waveinter.net/lccecompublic/ECOM100.htm |
Originating
Campus: | Leeward CC |
| Receive Sites: | UH West Hawaii, Hawaii CC, Honolulu CC, Kapi'olani CC, Leeward CC, Kauai CC, Maui CC, Lanai, Molokai, Windward CC |
| Days: | |
| Meeting Times: | NA |
| Start/End dates: | 05/24/2004 - 07/02/2004 |
| Other info: | NA |
| Special Tuition: | 0.00 |
| Special Fees: | 0.00 |
Course
Requirements:
| Student must contact instructor at mmeyer@hawaii.edu once registered for the course. Failure to do so constitutes non-attendance, and may result in a failing grade unless the student officially withdraws from the class. |
Course
Prequisites: | Recommended Prep: working knowledge of personal computer systems and the ability to operate standard web browsers and email clients comfortably. Knowledge of data communications systems would be very helpful. |
Course
Description: | The goal of this course is to provide an overview of Internet marketing
plan design and development for both new businesses and conversion of
existing businesses to e-commerce operations. The course also in one
credit hour modules. This course will explore the basic principles and
current directions of marketing on the Internet for both full e-commerce
operations and mixed e-commerce and brick and mortar businesses.
|
| Textbooks: | Principles of Internet Marketing,Hanson, Ward; South-Western Publishing:
UH Outreach Bookstore: 1-800-UHBOOKS
http://www.bookstore.hawaii.edu/uhoutreach/
|
| Technical Requirements: | Online course allow students to take a course via computer technology and the Internet. It is recommended that if you register for an online course, you must feel comfortable using a computer and basic Internet skills ((browsing, sending e-mail, saving/sending files) .
Computer Requirement:
A computer with at least 32 MB recommended. PC with Windows 95 (later version), 98, or NT, or a Power Macintosh running System 8.4 or higher. If your machine is not already connected to a network and has an IP address, you need a modem to dial into your campus modem pool or an Internet Service Provider to obtain an IP address and to be connected to the Internet. You should have at least a 28.8 – kbps modem. You will need a browser to allow you to view the WWW (e.g. Netscape Navigator 4.0 or higher, or Internet Explorer 4.0 or higher)
It is also recommended that you obtain a UH Email account. Please go to the following URL for more information: http://www.hawaii.edu/its/email/
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