| Course Title: | Personalized Marketing |  |
| Course ID: | ECOM 110C [CANCELLED] |
| Class Type: | Internet |
| Class Code: | |
| Credits: | 1 |
| Instructor: | Mike Meyer
Phone: 455-0349
Fax: 455-0473
Internet email address: mmeyer@hawaii.edu |
| Course URL:
| http://www.waveinter.net/lccecompublic/ECOM100.htm |
Originating
Campus: | Leeward CC |
| Receive Sites: | UH West Hawaii, Hawaii CC, Honolulu CC, Kapi'olani CC, Leeward CC, Kauai CC, Maui CC, Lanai, Molokai, Windward CC |
| Days: | |
| Meeting Times: | NA |
| Start/End dates: | 05/24/2004 - 07/02/2004 |
| Other info: | NA |
| Special Tuition: | 0.00 |
| Special Fees: | 0.00 |
Course
Requirements:
| Student must contact instructor at mmeyer@hawaii.edu once registered for the course. Failure to do so constitutes non-attendance, and may result in a failing grade unless the student officially withdraws from the class. |
Course
Prequisites: | Recommended Prep: working knowledge of personal computer systems and the ability to operate standard web browsers and email clients comfortably. Knowledge of data communications systems would be very helpful. |
Course
Description: | This course will explore the basic principles and current directions of
marketing on the Internet for both full e-commerce operations and mixed
e-commerce and brick and mortar businesses. The goal of this course is to
provide an overview of Internet marketing technology, methods for
personalization of the online buying experience, and the development of
loyal customer communities. The course will be offered online.
|
| Textbooks: | Principles of Internet Marketing,Hanson, Ward; South-Western Publishing: 2000
UH Outreach Bookstore: 1-800-UHBOOKS
http://www.bookstore.hawaii.edu/uhoutreach/
|
| Technical Requirements: | Online course allow students to take a course via computer technology and the Internet. It is recommended that if you register for an online course, you must feel comfortable using a computer and basic Internet skills ((browsing, sending e-mail, saving/sending files) .
Computer Requirement:
A computer with at least 32 MB recommended. PC with Windows 95 (later version), 98, or NT, or a Power Macintosh running System 8.4 or higher. If your machine is not already connected to a network and has an IP address, you need a modem to dial into your campus modem pool or an Internet Service Provider to obtain an IP address and to be connected to the Internet. You should have at least a 28.8 – kbps modem. You will need a browser to allow you to view the WWW (e.g. Netscape Navigator 4.0 or higher, or Internet Explorer 4.0 or higher)
It is also recommended that you obtain a UH Email account. Please go to the following URL for more information: http://www.hawaii.edu/its/email/
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