| Course Title: | Introduction to Internet Sales &Marketing |  |
| Course ID: | ECOM 100D [CANCELLED] |
| Class Type: | Internet |
| Class Code: | |
| Credits: | 1 |
| Instructor: | Mike Meyer
Phone: 234-2323
Fax: 455-0473
Internet email address: mmeyer@hawaii.edu |
| Course URL:
| http://www.waveinter.net/lccecompublic/ECOM100.htm |
Originating
Campus: | Leeward CC |
| Receive Sites: | UH West Hawaii, Hawaii CC, Honolulu CC, Kapi'olani CC, Leeward CC, Kauai CC, Maui CC, Lanai, Molokai, Windward CC |
| Days: | |
| Meeting Times: | NA |
| Start/End dates: | 05/24/2004 - 07/02/2004 |
| Other info: | NA |
| Special Tuition: | 0.00 |
| Special Fees: | 0.00 |
Course
Requirements:
| Student must contact instructor at mmeyer@hawaii.edu once registered for the course. Failure to do so constitutes non-attendance, and may result in a failing grade unless the student officially withdraws from the class. |
Course
Prequisites: | Each module will include an
analysis project and an online exam with each module graded
individually. |
Course
Description: | *
Module 197D Introduction to Internet Sales & Marketing. Introduces
students to the current concepts of Internet marketing and how this
differs from traditional sales and marketing assumptions and techniques.
Specific topics will be combined with links to sites and studies on this
rapidly evolving area. Topics will include methods for bringing customers
to your site, cross media promotion, developing the customer community, to
portal or not to portal and the basic techniques of database marketing and
personalization of the site.
|
| Textbooks: | Turban, Efraim and King, David; Introduction to E-Commerce; Prentice Hall; 2003; ISBN 0-13-0095406-4
UH Outreach Bookstore: 1-800-UHBOOKS
http://www.bookstore.hawaii.edu/uhoutreach/
each/
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| Technical Requirements: | Online course allow students to take a course via computer technology and the Internet. It is recommended that if you register for an online course, you must feel comfortable using a computer and basic Internet skills ((browsing, sending e-mail, saving/sending files) .
Computer Requirement:
A computer with at least 32 MB recommended. PC with Windows 95 (later version), 98, or NT, or a Power Macintosh running System 8.4 or higher. If your machine is not already connected to a network and has an IP address, you need a modem to dial into your campus modem pool or an Internet Service Provider to obtain an IP address and to be connected to the Internet. You should have at least a 28.8 – kbps modem. You will need a browser to allow you to view the WWW (e.g. Netscape Navigator 4.0 or higher, or Internet Explorer 4.0 or higher
It is also recommended that you obtain a UH Email account. Please go to the following URL for more information: http://www.hawaii.edu/its/email/
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